Little Fox invited us to help their ice cream brand evolve as they transitioned from pop-up to parlor in Oceanside, CA. For their shop era, we created a deliciously different identity that celebrates the natural ingredients, from-scratch making and creative seasonal flavors that make Little Fox so delightful. We started with a distinctively drippy logomark that feels fun, fluid and bold. Then, we brought the Little Fox mascot to life in sweet storybook-style illustrations that express curiosity, anticipation and joy. And, we tied the brand story together with the tagline Always a Treat.